Packaging design for a hypothetical Meditation / Yoga company.
OM incense sticks originated from the meditation mantra - “Aum”. It appeals to the idea of soothing the mind while the body absorbs the positive energy during a complete state of clarity and relaxation. A set of 3 paper bags distinguished by three different states of mind with accompanying scents. The use of colour and graphic line work overlays, visually enhances the brand values of relaxation, clarity and positivity. This project involved the use of Pantone spot colours and professional methods of package construction. Creation of Colour flats and Production diagrams were created for the production of final outcome.
OM incense sticks originated from the meditation mantra - “Aum”. It appeals to the idea of soothing the mind while the body absorbs the positive energy during a complete state of clarity and relaxation. A set of 3 paper bags distinguished by three different states of mind with accompanying scents. The use of colour and graphic line work overlays, visually enhances the brand values of relaxation, clarity and positivity. This project involved the use of Pantone spot colours and professional methods of package construction. Creation of Colour flats and Production diagrams were created for the production of final outcome.
